Ardyss Founders

Ardyss began in 1991 as a Mexican Manufacturing Company with a new concept for corsetry, designed for reshaping the female figure.
Like many big companies, the creation of Ardyss came about in an unpredicted manner.

Ardyss International was started by Antonio Diaz de Leon, his wife Armida Fonseca, and their two sons, Antonio and Alejandro. The Diaz de Leon Family was successful with Ardyss because of their hard work and dedication.

Mr. Antonio Diaz de Leon went through very hard times before starting Ardyss International. He quit his job in the Customs Department in Reynosa Tamaulipas, Mexico, and began looking for other opportunities. No one wanted to give him an opportunity, making the road a struggle.

Antonio Diaz de Leon
With overwhelming personality, Mr. Antonio Diaz de Leon has been fighting for a dream for more than 20 years: Ardyss International. His childhood always reflected his leadership skills, and unlike his father who loved medicine, his passion was in business. He found his soul mate and companion in life, and together they developed a concept, which today has become the great empire called Ardyss International. Like all great visionaries, his mind is always working a mile a minute. He desires to give people a better quality of life and financial freedom.“Today when I look around me, I can see with great pride and satisfaction the wonderful company we created and most importantly, the amazing growth of the company. Hard work, dedication and the love and unity of family is the cornerstone of our company.” – Mr. Antonio Diaz de Leon.


Armida Diaz de Leon
As the saying goes, behind every great man there is always a great woman. Armida has always been known for being a strong woman, fighting for what she believes in and at the same time being a person with great warmth and compassion for others.Ardyss International is made up of thousands of women. Mrs. Armida is a great example and inspiration for all those women who struggle daily to be mothers and successful leaders. Always ready to provide a helping hand if you need it, she takes the time to be attentive to the needs of her Ardyss Family and those small details that make a difference. “Create from the depths of your hearts the courage to keep going and continue working and reaching your goals; to see smiles on the faces of our families and to instill well being in those who surround us.” – Mrs. Armida Diaz de Leon


Antonio Diaz de Leon
As the oldest son, Antonio followed the example of his parents and inherited the passion at a young age to go take on the family business. As a Co-founder, he is the key to the operations of Ardyss International. Antonio and his wife Karina bring energy and an entrepreneurial outlook into the company. The future is very promising for them and includes major expansion plans into new international markets.“Our family has worked hard on this business for over 19 years. The hard work of my mother and father, and their dedication to the Distributors and everyone who has helped Ardyss grow has been what has made this company so successful. For that, I am grateful and excited to be a part of this wonderful vision.” – Antonio Diaz de Leon.


Alejandro Diaz de Leon
Alejandro inherited the vision of the company from his parents and that combined with his innovation has helped catapult Ardyss into the next generation. When he was very young, he began working at Ardyss doing everything necessary for its progress. Now, with his wife Elvia and his son Diego Alejandro, his leadership and efforts have given him the experience to be at the forefront of one of the leading network marketing companies in the world.“This business is our father’s legacy, and the family aspect of this business will never cease. Our core foundation is based on the family…” – Alejandro Diaz de Leon.



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